November 19, 2026

voco Riyadh

THE SYSTEM WAS TESTED.

ITS RESILIENCE HELD.

That’s the ground SRF 2026 builds on.
This year, the Saudi Retail Forum gathers under the theme:

Building the Next Blueprint.

Three years in, SRF has become the room where the Kingdom’s founders, operators and retail leaders do their most consequential thinking.
Where evidence is tested, direction is built, and the Kingdom’s own retail ecosystem leads the way forward. The next blueprint begins here.

BE IN THE ROOM.

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Homegrown Retailers Powering Conversations

Chairman's Message

"Saudi retail has just lived through its most tested year yet, and I could not be prouder of how it responded.

Trade routes tightened, travel patterns shifted, and still our market grew, on course from 290 billion dollars today to well beyond 400 billion in the years ahead.

Numbers like these mean little to me without what sits behind them: homegrown brands taking on more, formats rebuilding, talent stepping up.

As Chairman of SRF, I see this platform as I always have, built together, by everyone in this room.

This is what I am proudest to stand behind."

Mohammad Alawi

Chairman, SRF

Deputy Chairman of the Board & Board Member, Alsarah Holding Company

SIX BLUEPRINTS. ONE DIRECTION.

HOMEGROWN AMBITION

FUTURE SPACES

TOMORROW'S TECH

NEXT-GEN CONSUMER

BRAND TRUST

NEXT WORKFORCE

LEADING VOICES

PARTNERS 2025

IMAGES RetailME Awards KSA

Known across the industry as the #OscarsOfRetail, the IMAGES RetailME Awards KSA is the moment Saudi retail’s best step onto a stage their own peers are watching, and hear their name called for the work that set this year’s benchmark.

This recognition carries real weight. It comes from the Kingdom’s own retail fraternity, the people who know exactly how hard this industry is.

Every Awardee on that stage started exactly where you are now, with a nomination someone believed was worth submitting.
This year, make it yours.